Aptimore grew out of our background in face-to-face assessment and development. During thousands of assessments and feedback sessions, we’ve given people personal advice about how to become better colleagues, managers or leaders, how to make the most of themselves and improve their relationships with the people they work with.
All the time, we were exercising our judgment, balancing different factors to arrive at the advice that was best for each person. It’s a complex process, because everyone is different, but there were obviously patterns in the advice we were giving. We decided that if we could decipher the patterns, work out the algorithms that underlay our judgment, then we could use technology to help more people to understand themselves and become better colleagues, managers and leaders. So that is what we did – and we now have a system that offers truly personalised training and development at a price that’s accessible for any organisation.
To find out more about how the Aptimore experience works, take a look here.
Who is it for?
Aptimore is suitable for people at all levels – senior leaders, managers of managers, new managers, graduate trainees or anyone who feels they may one day like to move into a management role. The branching that is built into the system ensures that people get the guidance and advice that’s appropriate to their level of experience.
Aptimore is highly suited to businesses with a geographically dispersed workforce: content is based on international best practice, can be completed on any pc or tablet device and is accessible from anywhere with an internet connection.
Why is Aptimore different?
Personalisation, interactivity and the seamless integration of assessment and development make Aptimore’s platform very different from any other management training and e-learning.
- Aptimore’s program is more comprehensive, immersive and effective than most face-to-face soft-skills management training yet is more convenient and better value for money.
- Content design means that learners develop their judgment by making decisions and getting feedback, rather than accumulating facts and being tested for short term memory.
- Personalisation ensures that the program’s psychologically insightful content is delivered in a safe and digestible way to develop deeper emotional intelligence.
- Aptimore is ideal as part of a ‘blended’ learning program, combining online and face-to-face training.
- The high degree of variation and responsiveness in Aptimore’s system has been made possible by using a new approach to e-learning technology.
- The platform is designed for continuous improvement, to provide an ever better user experience.
Who are we?
Our team of business psychologists and management experts has extensive experience of assessing, developing and training managers and leaders. We work with all kinds of organisations of different sizes, structures, industries and geographic locations.
Our technology partner, brightminded, has many years of experience in delivering robust software systems to diverse industry sectors. With a background in artificial intelligence programming, the brightminded team has worked with customers ranging from investment banks to international charities to create innovative software solutions.
Dr Alison Whybrow
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Katy Lindsay is the founder and CEO of Aptimore.
Katy is an expert in assessing senior executive talent and potential. She has extensive experience of assessing, developing and training people to become effective managers and leaders, and has worked with clients across all industry sectors and in many countries.
Her earlier career focused on strategy and finance. As an investment banker with NM Rothschild & Sons, she was based in Chile, Australia and the U.K. Prior to that, she was a financial analyst with J Sainsbury plc in the corporate planning and business development team. Katy began her professional career as a strategy consultant with Bain & Company, working in the U.K., Canada and the U.S.
In 2001, Katy’s focus switched to business psychology. She qualified in psychometric testing with the British Psychological Society and became a certified executive coach. Since then, her work has centred on assessment, development and training. At Burlington Consultants, she developed and led the management assessment service before founding her own company, Cardinal, which specialized in assessment, development and management due diligence. She then worked as a consultant for leading global headhunter Spencer Stuart, specialising in assessment of executives, managers and leaders throughout the EMEA region. As well as working with individuals at all levels of seniority, Katy has extensive experience of assessing whole teams. Her clients have ranged from small and medium sized enterprises backed by private-equity investors to large global companies.
Katy holds a degree in Philosophy, Politics and Economics from Oxford University and is a member of the Association for Business Psychology.
Dan has been writing code since he was 9 years old and brings a lifelong passion for technology along with creative thinking and practical management experience to the Aptimore team.
Dan founded his first tech company, Codefarm Software, with colleagues from university in 2001. Codeafrm developed advanced AI techniques applied to portfolio optimisation in the City providing solutions to most of the top tier investment banks. Codefarm was eventually bought by the US based fin-tech giant Calyspo Technology. After a spell running a UK based research team for Calypso Dan returned to entrepreneurial space and founded BrightMinded - a successful software consultancy firm based in Brighton.
Dan has coded solutions to portfolio optimization tasks in the derivatives sector and for LDI/ALM, developed a credit DSL and created rich UIs to explore complex multi-dimensional data sets. Dan has led globally distributed teams covering development, QA and support roles and managed many software projects from conception through to completion. Recently Dan has focused on lean business and agile development processes in delivering web based service software.
Dan graduated from Sussex University in 2001 with an MSc in Evolutionary and Adaptive systems and a first class degree in philosophy.
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Dr Alison Whybrow
Alison is a highly experienced facilitator, coach and consultant. A chartered and registered psychologist, she has extensive experience coaching business leaders; facilitating strategic leadership and team development; and supporting system wide culture change initiatives across industry sectors.
Her earlier career focused on individual and team assessment and development; designing, developing and facilitating graduate and top talent assessment and development programmes for a range of clients. Prior to this, she completed a Doctorate exploring employee engagement and organisational design, and post-doctoral research and consultancy into effective organisational change.
With a robust and technically rigorous background in organisational, individual and team assessment, Alison joined with Katy to support the management assessment service at Burlington and later at Cardinal. In 2003, Alison started to focus on her development as a coach. She played a significant role in the development of Coaching Psychology as a distinct area of practice in the UK and elsewhere, and received the British Psychological Society’s Achievement Award for her Distinguished Contributions to Coaching Psychology in 2009. Since 2007, Alison has developed a strong profile as a coach and coaching supervisor. In addition to her coaching and consulting work, she is a programme director for a highly regarded coach development programme and contributes as an author and journal editor in the field.
Alison has a first degree and Doctorate degree in Psychology from Liverpool University. She has authored many academic papers on coaching and edited the Handbook of Coaching Psychology: a Practitioners Guide. Alison is an Associate Fellow of the British Psychological Society.
Alison has a first degree and Doctorate degree in Psychology from Liverpool University. She has authored many academic papers on coaching and edits the Handbook of Coaching Psychology: a Practitioners Guide.
Caroline is a Chartered Psychologist with 17 years’ experience of supporting people and organisations to thrive. Her primary fields of expertise are the assessment and development of executives. She carries out in-depth, psychological profiling of senior managers for selection, promotion and succession planning purposes. She has also assessed whole teams on behalf of private equity firms for Management Due Diligence exercises prior to acquisition or investment. She is qualified to use a wide range of psychometric instruments.
Additionally, Caroline holds a Diploma in Leadership Coaching from the Institute of Leadership and Management and a Certificate in Counselling Skills from the Spectrum Centre for Humanistic Psychotherapy. She is an experienced coach who works on leadership development programmes at Said Business School, Oxford University. Prior to retraining as a psychologist, Caroline had a successful career in IT, including business analysis and project management. She brings something of the analytical approach used in IT to her work as a psychologist and is adept at getting to the heart of the matter.
From 2005 to 2009, Caroline worked with Katy at Cardinal. Since then, she has tended to work in two main fields – with middle and senior executives in large, multi-national corporate environments and with the owner-managers of medium-sized businesses, including family-owned companies. She also applies her experience to train professional advisers on the team dynamics they may encounter in different types of businesses.
Caroline has a degree in Psychology from the University of Wales and a Master’s degree from the University of Hertfordshire.
Matt Wood is the founder and Creative Director of Made Noise
Matt launched his multidisciplinary creative studio (Made Noise) with one specific goal – to create brilliant design with intelligent people at forward thinking organisations.
From innovative technology start ups to charity hospitals in Pakistan, his clients are diverse and vary in size from local to global. His expertise ranges from brand consultancy to complete rebrands, publishing, campaign creation, digital and print projects and everything inbetween.
With over 18 years experience, Matt has earned a reputation for strategic thinking and creativity, with a focus on helping brands move forward with inventive ideas and design excellence.
Before setting up Made Noise he held Creative Director positions at a number of successful agencies, most notably for Neo (weareneo.com), where he counted amongst others WWF, Greenpeace, ActionAid and Shelter as valued clients. During his time at Neo he sat as The Guardian’s Sustainable Business expert on communications and social media.
With a passion for technology and improving lives he is also co-founder of Train.Me, a revolutionary health and fitness app powered by IBM Watson’s cognitive computing technology.
Matt has a degree in Graphic Design from the Arts University Bournemouth and was awarded Licentiate Membership of the Society of Typographic Designers in 1996.
Trisha has been applying psychology in the workplace since 1992. She has a fundamental belief in the potential of people to continue growing and developing throughout their lives and careers. This belief is underpinned by evidence coming from the field of neuroscience: that our brains are truly remarkable in their ability to adapt and learn new ways of doing things… contrary to perceived wisdom, it turns out that actually, you can teach the old dog some new tricks.
She uses her skills and experience in the assessment and selection of talent, as well as in developing and coaching managers and leaders. Trisha has worked in a wide range of industries in both the private and public sectors, including FTSE 100 companies and major Government departments.
Trisha has a degree in Psychology from the University of York and a Master’s degree in Occupational Psychology from the University of Hertfordshire. She holds memberships of the British Psychological Society and the Association for Business Psychology and is qualified to use a very wide range of psychometric tests and questionnaires.